Flip phones — they’re back, baby! And better than ever!
After testing the waters with the Galaxy Fold, Samsung introduced the Z Flip to bring flip phones to an entirely new generation. Barbarian was contracted to create the website, visuals, and other marketing content for the new device.
I built out the narrative with the global Samsung teams and wrote the copy for the official page on Samsung.com, giving visitors around the world a peek at what makes this phone special. My work helped to humanize the tech-focused brand, and the tone and voice I employed gave the work a personality that matched an admittedly fun product.
