Multivitamin brand One A Day commissioned Lippe Taylor to create a campaign around the idea of practicing gratitude for your body and all it allows you to do.
Working with Emmy-award winning actor Samira Wiley, we made a short documentary featuring real stories of body gratitude from real people who had overcome enormous personal setbacks. Each participant had instituted a practice of gratitude, which empowered them to bring positivity into their day-to-day and live their lives to the fullest.
The documentary premiered at the Tribeca Festival, with press engagements from People, Today, The View, and CBS, among others, spreading the message of gratitude far and wide.
AWARDS MM+M Awards — Shortlist, Use of Social Media - Organic; Use of Film or Video Fierce Pharma — Winner, Online Video or Film Innovation SABRE Awards — Shortlist, Multimedia Marketing