We worked with the cold medicine brand Mucinex to create Sickwear — a first of its kind clothing line designed in partnership with Steven Alan and The Great Eros to make the common cold a bit more chic.
The line was debuted on YouTube with a shoppable livestream fashion show that introduced Mucinex to a previously uncharted demographic. Anchored by teasers, behind-the-scenes videos, and influencer promotion, the launch garnered 91 million impressions, over 17,000 visits to the Mucinex YouTube channel, and over 13,000 viewers on the livestream. Most importantly, it led to the largest single day of online sales in Mucinex history. Pretty sick.
I worked on ideation for the campaign and wrote the copy for the e-commerce site, including product pages for each item on the Mucinex site — check it out below, and view the case study of the project for more info.
