Game day snacks are tired. A man can only eat so much chips and dip. So why not Flipz the script when you’re sitting down to watch your team with a treat that’s sweet and salty?
Lippe partnered with Flipz to put the chocolate covered pretzels front of mind when fans are doing their game day snack shopping with a full on blitz of content centered all around sports.
First, we linked up with Grammy winner Breland to create an earworm of a track all about shifting up your snack spread when game day rolls around. Along with fun accompanying videos and supporting influencer content featuring the track, we have the brand covering your snacking needs across every season.
But go big or go home, right? Next, we partnered with the dynamic running back Saquon Barkley of the Philadelphia Eagles in the lead up to his first Super Bowl to produce some content about the “big bowl” poking fun at the NFL’s strict usage rights. This was turned around in approximately 24 hours and went live as his only brand deal ahead of the big game, and played on the brand’s billboard in Times Square.
