For those of us who follow sports religiously, we know that our entire mood, the trajectory of our week, and the outlook for the next few months can hinge upon the result of a single game. But what we don’t realize is that being a diehard sports fan can do a number on our hearts. In fact, your chances of suffering a heart attack while watching your favorite team can more than double.
As the Official Sponsor of Fans’ Hearts, Bayer Aspirin came to us to get that message across to sports fans. We talked with real fans about Hail Marys, buzzer-beaters, and last gasp moments when it felt like their hearts were going to jump out of their chests. The series dives into not only the iconic moments they witnessed, but also the family aspect of fandom and the importance of heart health for fans.
Best of all? The series inspired almost 40,000 people to take a heart attack risk assessment.