They call golf a “gentleman’s game,” but if you’ve ever hopped in a golf cart with a couple of “gentlemen,” you’ll know that’s not really the case. Shank a ball into a water hazard, and your fellow golfers will let you know it.
So we paired NBA legend Charles Barkley with pro golfer Max Homa for the launch of topical pain product AleveX. Viewers were urged to submit their own swings as the two went on the hunt for the worst golf swing in America.
The campaign lived across social, paid, and digital, and included a content partnership with Sports Illustrated.